Some people think it doesn't matter who you hire to sell your home. All agents have to do is stick a sign in the yard or a picture online and your home will sell itself, right?
Well, not exactly. We have sold homes previously listed by other agents because those agents didn't sell the home within the sellers' desired time frame. And we’ve unfortunately seen many homes where we know we could’ve gotten the seller a lot more money than the agent they hired.
So what separates a great listing agent from the average agent and what difference does it make to you?
The key difference is that a great agent will sell your home faster, for more money, and with fewer hassles for you than other agents!
So how do we do this? We care enough about you and your goals to provide you with the very best each step of the way!
Precise Preparation We take numerous steps upfront to help you prepare your home so it's in its best possible condition so you receive the highest price it will bear.
We provide you with a consultation with a staging expert, professional and accurate measurements, and a floor plan so buyers know exactly how your home is laid out, and the best professional photographs in the business — regardless of the price of your home! We also help with recommendations for amazing professional landscapers, house cleaners, handymen, and more — all of whom work for a reasonable price.
We want your home to have that 'TA DA!' moment when it's launched on the MLS because it's reached its version of perfection.
Perfect Pricing First, we meet with you to determine the perfect price for your home. Perfect pricing is critical and we do this together with you. We don't ‘tell you’ the price - our job is to provide you the information you need for us to collaboratively decide the best price for your home!
Sometimes people say, ‘Well I'm not in a hurry so I can price a little higher.’ Unfortunately, the price is the price — buyers will pay what buyers will pay and that doesn't change significantly within the time frame most sellers want to sell.
So if that's the case, faster is better right? So either price perfectly and sell quickly, sometimes with multiple offers which can create an auction-like environment. Or price high, wait weeks or even months, then reduce the price to where it should've been in the first place, and then get an offer. All the while keeping your house spotlessly clean every minute and pretending you don't live there!
Stay tuned for Part II of this article where we review three additional things that differentiate a good from a great agent: Persistent prospecting, preserving your profit, and having a perfect process to get you to closing.