Recently a prospective seller asked me why they should use a realtor if the house is going to sell anyway because the real estate market is so hot. The answer is simple: there is selling, and then there is selling while netting the most money possible in the shortest amount of time!
A great realtor should more than pay for herself. An average one? Maybe not. So what is the difference?
A great realtor has a plan with strategies to help you accomplish your goals. Yes, you could put a sign in the yard and potentially get an offer. However, is that the best offer you could possibly get? And do you feel confident getting to closing smoothly?
What if I told you we can do all the work, take on the liability, ensure your property is effectively marketed, and likely pay for ourselves in the process?
We have five key strategies to help our seller clients net the most money possible:
Property Preparation Strategy — We help sellers get their homes ready to sell. From a few tips from a designer to a complete home transformation, we work with you to determine what things make the most sense to do to your property to help you NET the most money possible. And if you don’t have the time, money, or desire to do those things yourself, we can pay for and coordinate those repairs and improvements upfront and get repaid at closing.
Perfect Pricing Strategy — There is a saying in real estate that 80% of marketing is price. If your home is in good condition and priced well, it should receive a lot of interest in this market. Pricing is an art and not a science, and perfect pricing takes years of experience, a thorough analysis of the data, an understanding of the history of the house and the area, and ‘gut’. Being able to utilize gut instinct to finalize price requires a good amount of the previous three things!
Coming Soon Strategy — Our goal is to build marketing momentum and then concentrate showing activity in a short time period. This ensures as many prospective buyers as possible view your home in the same 2-3 day period. There is nothing that says, “YOU should buy me!” like a line of agents at the front door!
Multiple Offer Strategy — If you’ve ever been to an auction, you’ve likely witnessed the buying exuberance a competitive environment creates. Concentrating activity should generate offers — and getting multiple offers creates an auction-like environment that ensures you’ll receive an offer that will net you the most money with the best terms. We maintain constant communication with buyers’ agents so they know when there is an offer or multiple offers and how to proceed if their client wishes to write one also. We make it as easy as possible for you to receive as many offers as possible — this allows you to accept an offer knowing it’s the best the current market will bear.
Clear-to-Close Strategy — Now that your property is under contract, the hard part begins! This part of the process is wrought with potential pitfalls. In fact, the seller I mentioned above told me he had his house under contract ‘for sale by owner’ and then the buyer decided not to move to our area and they canceled the contract! Some say there are 86 types of turbulence, our Clear-to-Close Strategy helps ensure you get to closing on time and as smoothly as possible.
So the next time you overhear someone saying they plan to sell their home themselves, send them this article. They’ll be glad you did!