Thinking about selling your house can be daunting. I like to say it’s a complex and infrequently conducted transaction! What separates a great listing team from others is the ability to provide advice, guidance, and excellence with each step of the process. In Part 3 of this series, we’ll discuss the promotion of your house.
Promotion, marketing — different people call it different things. We sometimes call it ‘releasing your listing to the marketplace!’
Our goal is to build marketing momentum and then concentrate showing activity into a short time period. This ensures as many prospective buyers as possible view your home in the same 6-7 day period. There is nothing that says, ‘YOU should buy me!’ like several interested buyers.
We accomplish this by promoting your listing to our large sphere of potential buyers and their agents through our ‘Coming Soon’ marketing. Utilizing the latest marketing techniques via video, social media, the multiple listing service, signage, and our weekly e-newsletter, we focus on getting as much interest as possible for your house upfront.
During ‘Coming Soon’ status, agents can schedule ahead of time for when showings begin, so their clients and they can prepare and build anticipation and excitement for the viewing. Then when it launches as ‘New’ on the market, buyers start to get a little anxious that someone else might buy it before they do, this can in turn increase their desire for your house!
Whether you are planning to sell in the next couple of months or next year, we can ensure your house is well-promoted so the maximum number of potential buyers see and view it. That buzz will help you get the most money possible for the sale!
Give us a call at (208) 327-2127 and stay tuned for Part 4 where we talk about negotiating your sale!
